PRODUCT MARKETING

Customers approach SUND at many different stages of the product life-cycle.

Some customers have a sales-led approach utilising their experience and contacts to enter a given market. In this scenario our customers looks to SUND to take care of product design and manufacture so that they can focus on sales.

Other customers have more of a product-centric focus and while they have a great product they do not always have the experience or confidence in taking a product to market. SUND quite often works with UK customers such as this helping them to analyse the size of a potential market and to investigate competitors, barriers to entry and most suitable route to market.

SUND’s marketing skill-set is strongly focussed on retail products: The directors of SUND have successfully set-up online retail companies based on a search engine advertising and optimisation business model, and have taken business to business products to market via large high street retailers. We will always be open and honest in our assessment of your product and will provide a report that may well help you to take your product to market in the most effectively way.

Our services cover the following topics but please do contact us to discuss your needs in detail.

  • Competitor Analysis.
  • Barriers to Entry.
  • Cost of Market Entry.
  • Building a Business Case.
  • Route to Market Analysis.
  • Product Branding Advice.
  • Product Branding Design.
  • Online Retailing Advice.
  • Online Retailing Services (Website Branding and Design, Search Engine Optimisation; Search Engine Advertising)
  • Business to Business Retail Advice
  • Protecting Your Intellectual Property.

Protecting your Intellectual Property Rights (IPR protection)

SUND Sourcing takes the protection of your Intellectual Property Rights seriously. As a manufacturing company with a reputation for working with leading designers in regional markets, we cannot afford to risk any breach of confidence in regard to our IPR protection.

We are open to signing non-disclosure agreements with our customers. We work only with contract manufacturers who have no retail sales channels of their own, and wherever possible we arrange the production of components so that only yourself and SUND Sourcing have complete grasp of a product's full design.